Americans spend $10 billion more on Mother’s Day than Father’s Day. What’s going on?

When it comes to celebrating our parents, it seems like dads often get the short end of the stick. According to the National Retail Federation, Americans are expected to spend about $24 billion on Father’s Day this year, while they spent $34.1 billion on Mother’s Day last month. That's a whopping $10.1 billion difference, and the gap keeps growing. Just back in 2016, the difference was only $7.4 billion.

There are no clear reasons why moms get more attention and money on their special day, but experts have some thoughts. One key reason is that society often praises mothers more for their contributions to the family. Motherhood involves significant challenges, like childbirth, which adds to this respect.

Even today, studies show that moms still take on a larger share of housework and child-rearing. “Moms handle a lot of the emotional and physical load of parenting,” says Nathaniel A. Turner, co-founder of the League of Extraordinary Parents. This recognition leads people to spend more on Mother's Day gifts, which can include everything from nice jewelry to fancy dinners.

On the other hand, gifts for dads tend to be more practical and less thoughtful. Instead of special treats, many people opt for budget-friendly items like tools or grill accessories, as noted by retail expert Stephanie Carls. Turner adds that Father’s Day gifts often feel less meaningful, leading to lower spending overall.

Financial pressures can also affect how much we spend, especially in recent times. Data from RetailMeNot shows shoppers are spending about $232 on Dad compared to $360 on Mom this year, resulting in a $128 gap. Just last year, it was only a $59 difference.

Restaurant owners have noticed these spending habits as well. Mother’s Day is one of their busiest days, while Father’s Day doesn’t see much more activity than a regular Sunday. Babak Bina, a restaurant owner and father, feels that many dads aren't too concerned about making a big fuss over Father’s Day. “We’re fine with a barbecue and calling it a day,” he said.

Others share this sentiment, pointing out that many men prefer low-key celebrations, like playing golf. According to brand strategist Reilly Newman, men often enjoy spending time alone, so big celebrations aren’t as appealing.

Finally, the timing of the holidays might also play a role. Mother’s Day occurs when schools are still in session and we’re busy with spring activities, making it feel more important. In contrast, by the time Father’s Day arrives after Memorial Day, people are thinking about vacations and may not want to focus on another holiday so soon. After spending money on Mother’s Day, many feel worn out financially.

Some wonder if moving Father’s Day to a different time could help balance things out. Melissa Murphy, a marketing professor, muses that if the holidays were spaced apart more, spending might become fairer. “Maybe that would equal things out,” she said.